About Us
Core Idea: Clarify the overall positioning and pursuit of design, such as people-oriented, focusing on human factors, and pursuing the combination of practicality and fashion.
Functionality: Focus on practicality, and improve the comfort, convenience and safety of clothing by introducing technological elements.
Innovation: Pursue innovation, constantly break through the limitations of traditional clothing, and bring consumers a new wearing experience.
Aesthetic Value: Emphasize aesthetic value, and strive to present unique visual effects.
Market Demand: Fully consider market demand, and pay attention to consumer preferences, fashion trends and industry dynamics.
Personalization: Meet the personalized needs of consumers and reflect unique design styles.
Traditional Cultural Inheritance: Respect traditional culture and combine traditional cultural elements with modern design.
In the design process, it is also necessary to follow the principles of unity, emphasis, balance, proportion, rhythm, etc., to ensure the harmony and beauty of the design.
III. Design program
Clothing design program includes the following steps:
Collection of data: Before the design concept, it is necessary to understand various information of the market and do a full investigation.
Planning and design style: According to the requirements of market research and corporate brand strategy for products, designers add their own unique understanding of art (aesthetic, technical and economic aspects) to draw sketches or express creative clothing renderings.
Determine the design plan: From the aspects of color, texture, integrity and post-processing to determine the fabrics and accessories that match the creativity.
sample production: determine the correct position of different proportions and sizes, draw the cut pattern and its components, further review the design plan through the sample, and calculate the working hours and preparation procedures, and arrange the plan for the workshop production.
Review sample clothes: Review the form of sample clothes, clothing materials, processing technology and decorative accessories.
Make industrial samples and formulate technical documents: including expansion paper patterns, layout drawings, quota materials, operating procedures, etc. After the sample is determined, mass production can start.
common problem
Live streaming host in live e-commerce is trying to shout a few dollars a T-shirt, which is not only the efficiency miracle of China's e-commerce logistics infrastructure as the world's factory, but also the sad song of China's clothing industry. clothing industry is caught in such a cycle: the extreme pursuit of low prices on e-commerce platforms makes all brands have to compete for prices; merchants are busy being involved in various big promotions, but profits have not soared; designers are reducing new brands, and price wars are constantly squeezing the creativity and inspiration this industry needs; clothing overcapacity, enterprises are clearing warehouses at low prices, and many merchants have faced survival challenges. JD.com tries to jump out of this vicious circle. JD.com, which specializes in selling mobile phones and computers, not only sells clothes, but also wants to sell clothes "quickly and cheaply" - both more than 200,000 clothing merchants and cost-effective industrial belt clothing; allowing consumers to buy satisfactory clothes, and allowing clothing merchants to still do business today while maintaining brand tonality. Liu founded JD.com 21 years ago, adhering to the methodology of "cost, efficiency, experience", which has become the strategic context for JD.com to think about how to sell clothes. We learned that JD.com's internal judgment, "cost" and "efficiency" are not the key elements of the clothing category. Clothes of 10 yuan and 10,000 yuan have different tonalities and their respective audiences. People are also willing to sacrifice efficiency for good-looking clothes and endure several days of pre-sale period. Therefore, "experience" has become the winning point for JD.com's full investment in clothing. The most obvious consumer perception may be free and fast returns and exchanges. In recent years, JD.com has also done a lot to optimize the shopping experience: it has to adjust the system logic of search and recommendation for clothing categories; it has successively launched more than 20 fashion category characteristics such as shoe and clothing recovery and free door-to-door return services.
Who said that looking for a clothing spokesperson must be white and beautiful? Semir Clothing's reverse operation is indeed excellent. It is also worth learning from many brands. Regarding Xu Zhisheng's joyous appearance and humorous eloquence, he has been sought after by fans in the past two years. Recently, Xu Zhisheng recalled the talk show performances of his company two years ago, which brought his comedy humor and talent to the extreme. Many people will say that Xu Zhisheng wears this Semir down jacket, and suddenly he has the urge to visit Semir. Semir Clothing has increased its revenue and profits in this year's semi-annual report. In the case of many textile and garment companies, Semir Clothing has also handed over a satisfactory answer sheet, which is indeed not easy. Especially in the new retail, there is indeed a big breakthrough. This time, Xu Zhisheng was invited to be an endorsement, and the makeup was so special that it really attracted a wave of attention. It also broke the stereotype that traditional clothing companies would invite idol actors and actresses to be brand spokesmen.
Clothing and beauty products are a popular category in the "Double 11" promotion. "Black technology" fabric clothing, thermal artifacts, functional skin care products, etc., make consumers' shopping cart more rich and diverse, reflecting the increasing trend of personalized, segmented and quality-oriented consumer demand. rational consumption is not blind. This year's consumers pay attention to "quality and price ratio". When purchasing clothing products, they do not simply pursue low prices, nor blindly choose high-priced brands, but pay more attention to the balance between product quality and price. Quality assurance, official channels, etc. are important factors affecting consumer choice. temperature also needs trend. After the beginning of winter, down jackets, thermal underwear and jackets have become the rigid needs of many consumers. Cold protection is not bloated, consumers put forward new requirements for clothing materials, forms and designs. On the basis of warmth, single items with both comfort and fashion elements are more likely to be popular, such as quilt down jackets, lamb down thick coats, etc. Products with innovative materials and fabrics are also favored by consumers. 39.2% of consumers tend to buy "black technology" fabric windproof coats, and 35.3% of consumers tend to buy heating underwear. the need for warmth is refined. Consumers' warmth needs cover head to toe, promoting the extension of thermal products to multiple categories. Accessories such as long and short knee pads, thermal vests, neck covers, integrated scarves and hats, and stacking socks that replace long johns are popular, becoming new opportunities in the clothing stock market.
In scenic spots across the country, tourists wearing traditional clothing such as Hanfu, cheongsam, and horse skirts can be seen everywhere. Hotel photography shops and makeup shops are doing hot business. On the streets, young men and women in "new Chinese" style clothing are seen from time to time. On e-commerce platforms, traditional clothing transactions and active merchants have ushered in explosive growth. In recent years, clothing with Chinese elements and traditional characteristics has become a new bright spot in the consumer market. The latest data shows that the size of China's Guochao economic market in 2023 is 2.05 trillion yuan, an increase of 9.44% year-on-year. The size of China's Hanfu market continues to expand, reaching 14.47 billion yuan in 2023 and 24.18 billion yuan in 2027. In the face of the consumption boom brought by traditional clothing, how can clothing-related industries leverage the vast blue ocean? The reporter visited many industries. The county economy that has stepped on the trend When it comes to Hanfu, Cao County, Heze, Shandong Province cannot be ignored. For every 3 Hanfu sold in the country, 1 comes from here. The bright data allows the market to see the vigorous vitality of the Hanfu industry in Cao County, and makes this county successfully "out of the circle" and enter the vision of the people of the whole country. To say that the Hanfu industry in Cao County has to mention the "Cao County model" of e-commerce + drama costumes. At the turn of the century, local villagers began to produce studio supplies and costumes in their spare time. After the rise of the e-commerce economy, everyone began to sell clothing through online channels and connect with OEM customers. Cao County gradually developed into the largest processing base for performing costumes in China. As of July 2024, Cao County has 21 Taobao towns and 181 Taobao villages, making it the second largest Taobao village cluster in the country.
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